Blockfrei // Galerie Krinzinger Projekte

http://blockfrei.org/tomorrow-is-cancelled/

Gold Digging 2018, latex, 165 x 114 cm.
”Martens is interested in challenging conventional expectations of process and materiality, examining their qualities that evolve just like their represented subjects. Gold Digging was specially created for Tomorrow is Cancelled and it is the first time that the artist has ventured into the realm of political art, which she otherwise avoids due to the fear of being misrepresented. The work references a Nike t-shirt from 2012 which was created as an attempt to capitalize on the historic efforts of the US women Olympic team towards motivating them to aim for gold. The outcome of this action was that the provocative quote on the t-shirt was called out for being sexist. The artist explores the way brands endorse and limit a woman’s worth to beauty ideals. Latex was chosen as a material for its resemblance to flayed skin and the format of a t-shirt as a satire that labels are not as easily removed as clothing.”